Titles and abstracts

Ref: C7

Creativity in Conservation
Mr. Jagdish Ramakrishnan (Creative Director, Saatchi & Saatchi)

Is it possible to get an impactful, effective conservation message across to a mass audience on a shoestring budget? With probono advertising and non-traditional, ambient media, it certainly is. This brief overview will cover work done by Saatchi & Saatchi Singapore for environmental and animal welfare groups. It will also include examples of innovative public service campaigns from Saatchi offices worldwide to understand what else is possible.