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Titles and abstracts
Ref: C7
Creativity
in Conservation
Mr. Jagdish Ramakrishnan (Creative Director, Saatchi & Saatchi)
Abstract
Is it possible to get an impactful, effective conservation message across
to a mass audience on a shoestring budget? With probono advertising and
non-traditional, ambient media, it certainly is. This brief overview will
cover work done by Saatchi & Saatchi Singapore for environmental and
animal welfare groups. It will also include examples of innovative public
service campaigns from Saatchi offices worldwide to understand what else
is possible.
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